Bridge-building Messages in the U.S. Political Divide: When It Does (Not) Resonate

Abstract: With the increasing political divide in the U.S. come numerous efforts to address this ideological gap. Using Rule Development Experimentation, this study seeks to see how mindtypes motivate Americans identifying as Republican, Democrat, or Independent to engage with peace-building activities based on differences in their fit with the motivational framing of bridge-building activities. Our research will test the hypothesis that Americans across the political spectrum with prevention-oriented and promotion-oriented mindsets will be more motivated to engage in peace-building activities when their mindset is consistent with the respective framing of descriptions of three types of activities: (1) social activities, (2) educational activities, (3) dialogue (see Harris & Young, 2009). We hope understanding the behavioral implications of promotion and prevention mindsets upon Americans’ engagement in peace-building activities will offer the potential to contribute to bridge the political divide.

Keywords: bridge-building, promotion versus prevention orientation, political divide

Topic: POLI   |   Format: Extended Abstract