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IACM 2023

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Examining The Role of Reputation On Negotiations For Women In The Wine Industry

While the role of gender in negotiations has been well documented, our understanding of gender and race/ethnicity has largely been limited to the laboratory, thus limiting our understanding of real-world implications. We utilize qualitative methods to understand how reputation influences negotiations for women, including minority women, in the wine industry.

Hooria Jazaieri
Leavey School of Business, Santa Clara University
United States

Laura Kray
UC Berkeley
United States


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