Conflicting Voices of Campaigns For Healthcare Workers During Covid-19: Positive Or Negative Depends On Culture

Various campaigns for healthcare workers during the COVID-19 pandemic received conflicting public voices across different countries. Our study investigated how culture impacts public views of various campaigns for healthcare workers. We conducted a comprehensive online search globally and identified five campaign categories held for healthcare workers: Appreciate, Benefit, Donation, Gifts, and Support Campaign. Based on these categories, we crawled a large amount of (1,805,835) tweets from 79 countries on Twitter, adopted AI technologies to analyze their sentiment, and performed regression analyses to identify how different cultural indexes predicted the public views of such campaigns. Our findings revealed that culture shaped public views, such that the more culturally congruent the campaign was, the more positive public views the campaign received. The findings serve as a key to resolving the conflict in distinct public views of campaigns by designing culturally specific campaigns to benefit healthcare workers in various nations during future pandemics.