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What's the harm? The consequences of conspiracy theories

Abstract: Public concern is increasingly focused on the spread of conspiracy theories and their subsequent harms. In our work, we highlight that whereas individual motives may drive people to adopt conspiracy beliefs, these beliefs do not reliably satisfy these motives, and at times may ironically have perverse effects. We find that across a diversity of disciplines the downstream attitudinal, cognitive, and behavioral effects of conspiracy beliefs are predominantly, but not always, negative. We organize research on effective interventions in an elegant and parsimonious typology based on when people may be exposed to conspiracy theories. In our future directions section, we offer avenues for prospective research, and suggest that the current focus on factual disconfirmation of these beliefs is not enough, and that we should consider identity and social contexts as key levers in the battle against the pernicious effects of conspiracy beliefs.

Keywords: Conspiracy Theories; Conspiracy Beliefs; Identity; Intergroup Dynamics; Politics; Persuasion; Attitude Change

Benjamin Dow, Washington University in St. Louis, Olin School of Business
United States
bdow@wustl.edu

Amber Johnson, Northwestern University, Kellogg School of Management
United States
amber.johnson@kellogg.northwestern.edu

Jennifer Whitson, University of California Los Angeles, Management and Organizations
United States
jennifer.whitson@anderson.ucla.edu

Cynthia Shih-Chia Wang, Northwestern University Kellogg School of Management, Dispute Resolution Research Center and Management and Organization
United States
scynthia.wang@kellogg.northwestern.edu

 


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